Valan Luca is the owner and manager of Valan Luca's Grand Traveling Show and Magnificent Display of Marvels and Wonders.
He is a tall, dark-haired man, good-looking with a well-turned leg. He always wears a cloak gaudy enough to "shame a Tinker."
Luca's traveling circus plays an important role as it is used as cover by Elayne Trakand and her party in their journey from Tanchico to Salidar. He has taken a liking to Nynaeve al'Meara under the false name Nana and swears undying love towards her when she has to leave his show at Samara due to riots breaking out between the Children of the Light and the Prophet's men.
His circus next travels to Ebou Dar and he marries Latelle along the way. Mat Cauthon's party uses Luca's circus as a cover while fleeing Ebou Dar, although Mat had to pay dearly for cover, as the Seanchan are looking desperately for Tuon Athaem Kore Paendrag, who is currently, unknown to her, the Empress of Seanchan. Both Mat and Luca are very similar in their views of women and as a result, don't tend to see eye to eye.